Homes are selling below list price. That's bad for sellers, good for buyers (2024)

Daniel de ViséUSA TODAY

Homes sold below their list price at the peak of the housing season, Redfin reports, a development that could shift the real estate market to the buyer’s advantage.

The typical home that sold during a four-week span in May and June went for 0.3% less than its asking price, according to the real estate brokerage Redfin.

That data point matters, housing experts say, because the market hits its annual peak in late spring and early summer. In the last few years, the average home sold at or above the list price at that time of year. This year, it did not.

“It means that the housing market is starting to move to the buyer’s favor,” said Daryl Fairweather, chief economist at Redfin.

Redfin found that fewer than one-third of homes – 32% – sold over list price in the four weeks ending June 23. That is the lowest quotient for late spring since 2020 when the pandemic hobbled the housing market.

That’s good news for buyers. For sellers, not so much.

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Real estate today: 'Buyers have the power'

“Overall, what we’re seeing is that buyers have the power, and I’m actually seeing that everywhere,” said Ryan Sypek, a broker associate at Compass real estate in Los Angeles.

That is a change: The housing market has been brutal for potential buyers in recent months.

Both prices and mortgage rates are up. There’s a shortage of new homes. Homeowners are reluctant to sell old ones because most hold mortgages with historically low interest rates.

Earlier this year, Fairweather told USA TODAY homebuyers faced “the least affordable housing market in recent memory.”

In recent weeks, however, the market has loosened – for buyers, at least.

New listings are up 8.2% from a year ago, Redfin reports.

More homes are languishing on the market: 62% of listings in May had been on the market for at least 30 days, compared with 50% two years earlier, a worrisome sign for sellers.

“During the pandemic, I had a house that had 60 offers on it,” Sypek said. “And now, if I have a listing, I’m lucky if I’m getting four.”

Home sellers may be setting their prices too high

Sellers may be setting their asking prices too high, economists say, unaware they are walking into a buyer’s market.

“People are setting prices based on what they saw their neighbors’ homes sell for three or four months ago, and maybe that was when there were more buyers on the market,” Fairweather said.

In a normal housing market, sellers tend to set their asking price at or above the number they expect to get. It’s the same principle that shapes prices on used car lots, eBay listings and anywhere else buyers and sellers haggle over price.

Through much of the pandemic era, sellers in hot markets reaped bidding wars.

“The last couple years, it became normal for sellers to get more than the asking price,” said Danielle Hale, chief economist at Realtor.com. “But that was really an aberration, fueled by high demand and low inventory.”

'We're starting to see more affordable homes on the market'

In recent months, the inventory of homes for sale has been rising. The number of listings rose 37% from June 2023 to June 2024, according to Realtor.com, the eighth consecutive month of growth.

“We’re starting to see more affordable homes on the market,” as well, Hale said, a welcome trend for buyers.

In recent years, homebuyers watched prices and mortgage rates rise apace, driving the monthly cost of home ownership to all-time highs.

The median sale price sits at a record $397,250, nearly 5% higher than a year ago, according to Redfin. The average interest rate for a 30-year fixed mortgage stands at 7.4%, twice the rate at the start of 2022.

At current rates, the typical homebuyer faces a monthly payment of $2,785, according to Redfin.

Until recently, buyers had little leverage.

“During the pandemic, homes were selling above asking price, and in some locations, they were selling for tens of thousands of dollars above asking price,” Fairweather said.

Housing inventory is rising, giving buyers options

Now, with inventory rising and homes sitting unsold, buyers have options.

The sultry, stormy weather of recent weeks may be yet another factor in the buyer’s favor. One reason houses sell briskly in spring and early summer is good weather. Last month, however, brought unseasonable heat to much of the nation.

“I’ve heard some clients say, ‘It’s so hot outside I don’t want to see anything,’” said Joe Hunt, a Redfin manager in Phoenix speaking in the June 27 sales report.

Going forward, sellers may have to manage their expectations. They saw home prices rise by roughly two-fifths between 2020 and 2022. Prices are rising still, but some economists wonder how long the trend can last.

Homebuyers may have 'a lack of urgency'

“What I’m hearing everywhere is, there’s just a lack of urgency from buyers right now,” Sypek said. “And urgency, and that feeding frenzy, is what drives prices up.”

Sypek cautions, however, that the national real estate market is really a constellation of smaller markets, each with its own pulse.

Jess Clegg, a broker-owner at Next Nest Real Estate in Seekonk, Massachusetts, says the market remains hot in her region.

“I can tell you that I just closed on two homes,” she said. “One sold for, I believe, $38,000 over asking, and the other sold $76,000 over asking.”

Michael Maerten, chairman of the Board of Tri-County Suburban REALTORS outside Philadelphia says local sellers have reaped 102.7% of asking price in the last 30 days.

“It’s still a seller’s market here,” he said.

Of course, the asking price is an arbitrary sum: Sellers can set it as high or low as they wish. Both Clegg and Maerten advise sellers to collaborate with their real estate agents to find the right number.

“If you’re pricing your home appropriately,” Clegg said, “then you’re going to sell for over list.”

Homes are selling below list price. That's bad for sellers, good for buyers (2024)

FAQs

How low of an offer is too low on a house? ›

“The rule I've always followed is to never go more than 25% below the listed price,” he says. “Chances are, after fees, commission, and sentimental value, the sellers are already hurting. If you dip below that point, they may disregard your offer entirely.”

Are houses selling below the asking price? ›

Nearly 7% of home sellers dropped their asking price, on average, the highest level since November 2022 and up from 4.7% a year ago. The likelihood of homes selling below asking price is rising because there's more supply than demand, at least for certain types of homes in certain parts of the country.

Is offering 10% below the asking price too low? ›

But how much should you offer under the asking price? Seek advice from your real estate agent, but also look to the guidelines below for assistance. Less than 10% below: If the property is in fair condition but requires some cosmetic repairs, this is a suitable price range.

Can a home seller counter higher than list price? ›

The home seller may counter with a higher price than the buyer's original offer, but lower than the original asking price.

Do sellers ever accept lower offers? ›

A low offer may be upsetting to the sellers, but if you and your real estate agent present the offer along with an expression of your appreciation for the property, it's more likely to be accepted than a low offer accompanied by a half-complete contract or an insult about the property's condition.

How much is a lowball offer on a house? ›

What is considered a lowball offer? As a rule, anything below 10 percent of the initial asking price is considered a lowball offer. A lowball offer for a house listed at $500,000 would fall around $450,000. That being said, the market determines what is considered low balling.

How long after listing to lower price? ›

How long should a house be on the market before you reduce the price? If you do decide to reduce the price of your home, experts agree you should do it relatively quickly — potentially within two weeks of initially listing it for sale. That's especially true with inventory as low as it has been lately.

How low can you negotiate a house price? ›

How much can I negotiate on a new house? In a buyer's market, it can be acceptable to offer up to 20% under a seller's asking price, assuming the home in question requires hefty repairs. Otherwise, you're better off negotiating 1% – 10% below the asking price.

Who typically presents an offer to the seller? ›

A selling agent helps house-hunters find homes for sale that fit their needs. They identify properties their clients might be interested in purchasing, contact the listing agents to set up showings, present the sellers with offers from their clients and guide clients through closing once an offer is accepted.

Can I offer 20% below asking price? ›

Dropping an offer this low is justified if the home needs extensive repairs to bring it up to code or make it livable. If the property has problems like roof damage, plumbing and electrical issues or foundation problems, it may be reasonable to offer 20% below the asking price.

What is considered a lowball offer? ›

By strict definition, a lowball offer is one that is significantly below market value. In practice, an offer is considered "lowball" if it is significantly below a seller's asking price. Understanding this distinction between market value and asking price is critical to your success.

How do you politely offer a lower price? ›

Top eight phrases to use when negotiating a lower price
  1. All I have in my budget is X.
  2. What would your cash price be?
  3. How far can you come down in price to meet me?
  4. What? or Wow.
  5. Is that the best you can do?
  6. Ill give you X if we can close the deal now.
  7. Ill agree to this price if you.
  8. Your competitor offers.
Jun 15, 2022

Can a seller accept another offer after a counter offer? ›

Yes, the seller can accept another offer after a counter-offer, but they will probably have to inform the first buyer that they have received a new offer. The original buyer then has the right to match the new offer or walk away from the deal.

Should you accept the first offer on a house? ›

The longer your home is on the market, the more buyers are wary of it. In a hot market, a home can receive offers within a few days. If one house is sitting along on the market, buyers might think something is wrong with it. By accepting the first offer, you can ensure that your house is sold in a timely manner.

Can a seller decline a full price offer? ›

Because an offer to buy at the list price with no contingencies addresses only two of the matters that buyers and sellers need to agree on, sellers are free to counter a "perfect" offer or even reject it for any non-discriminatory reason.

What percent is a lowball offer? ›

However, what is considered a low ball offer on a house is generally considered to be significantly below the asking price or the market value of the property. This percentage usually falls around the 10% to 20% mark.

How do you respond to a real estate offer that is too low? ›

You can say you are willing to negotiate but you want to hear an offer that is serious. Another avenue is to make a counter-offer that is a price slightly below your asking price, even if it's just $1,000 less. You should reiterate that you are willing to negotiate, but only with serious offers.

How much lower can I offer on a house with cash? ›

Cash house buyers usually offer less, often 10–25% below market value, as they provide a quicker, more streamlined selling process devoid of mortgage hassles. The lowered offer mirrors the reduced risk, less paperwork, rapid closure, and convenience they bring forth.

References

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